Dubai has achieved a major tourism milestone, welcoming a record 15.7 million international visitors between January and October 2025, according to new data from the Dubai Department of Economy and Tourism (DET). This marks a 5% increase from the 14.96 million tourists recorded during the same period last year.
In October alone, Dubai attracted around 1.75 million visitors, averaging over 56,000 tourists per day. Western Europe remained the city’s largest source market, contributing 3.26 million visitors—about 21% of total arrivals in the first ten months of the year.
The GCC followed with 2.5 million visitors (16%), while South Asia accounted for 2.33 million (15%). Russia, the CIS, and Eastern Europe collectively contributed more than 2.27 million visitors (15%), demonstrating continued strong demand from these regions. The Middle East and North Africa added 1.74 million tourists (11%), and North and Southeast Asia brought in 1.47 million visitors (9%). Arrivals from the Americas reached 1.1 million (7%), Africa contributed 698,000 (4%), and Australasia added 329,000 visitors (2%).
Dubai’s hotel sector also recorded strong performance. By the end of October 2025, the emirate offered more than 152,800 hotel rooms across 820 establishments. Average occupancy rose to 79.4%, up from 77% last year. Five-star properties made up the largest share, offering 55,000 rooms across 172 hotels. Four-star hotels accounted for 43,200 rooms, while one-to-three-star properties provided 29,100 rooms. Hotel apartments contributed another 25,500 rooms across 179 establishments.
Guest stays averaged 3.6 nights, matching last year’s figures. The total number of occupied room nights increased to 36.7 million, a 4% rise year-on-year. The average daily room rate climbed to Dh531, up from Dh502 in 2024, while revenue per available room jumped 9% to Dh421.
